In the current scenario, Customer is a king. All the business activities revolve around the customers. Since the whole world is getting digital, you can’t ignore the importance of online marketing. If you ask any business owner or marketer about their main worries, they would certainly like to talk about how to increase website traffic to get maximum number of customers for selling their products or services. So, let’s find out some ways to increase website traffic to capture potential leads.
1. Promote Your Business through Google Ads:
Google Ads are the best online marketing tool to promote your business instantly. If you are a start-up or an established organization, Google Ads are helpful in creating a brand in the market within a short span of time. Though, you have to burn your pocket more if you run Google Ads campaigns. The more you spend the maximum result you get. In case, you have insufficient funds to invest, you shouldn’t use Google Ads strictly. Otherwise, you will end up in frustration. Because, Google Ads Campaigns are very costly and everybody can’t afford them.
2. Write Catchy Headlines:
Headlines play a vital role in the content marketing. While drafting headlines, you should be careful and make them catchy if possible. People get lots of mails everyday but it depends how many of them are accessed and read thoroughly. Not all know one secret; your better headline in the blog can increase your click through rate. Always try to be different from others if you are trying to get the best results.
3. Be Careful while doing On-Page SEO:
On-Page SEO is the most important factor to increase website traffic to your website, blog or your landing page. Always to target keyword in the alt tag section of your featured image. Optimize your content and use Infographics, pie-charts, images, and videos in the content. Internal Linking to your blog with the other relevant blogs in the website and there should be at least 2 external links of the other renowned websites on your blog page for the better click through rate (CTR). Also, carefully draft your Meta title, Meta descriptions, and Meta keywords in the blog post.
4. Off Page SEO:
Off Page SEO is a key factor in SEO of any website. If you get external links from high domain authority (DA) websites, your ranking on SERP (Search Engine Result Page) of Google or the other search engines will boost up automatically. Accordingly, your website traffic will be increased rapidly. Avoid in creating backlinks on obscene or illegal websites, otherwise, Google will penalize you in terms of not indexing your website on search engine.
5. Active on Social Media Platforms:
Almost every second person is available on any social media platform like Facebook, Twitter, Pinterest, Instagram, LinkedIn, Tumbler, and many more. Firstly, create your profile or company profile on the above main social media platforms. Mere posting content on social platform won’t fulfil your purpose of getting more customers. You have to be proactive in communication with your potential customers to win their favour. Necessity is the mother of all invention. Time has gone now when you had dominancy in any field and the customers used to depend on you. The market is very competent and your quick presence of mind can turn your website visitors into your potential customers.
Conclusion, online marketing requires a full proof strategy to cater your online website traffic thoroughly. The research says that more than 2 million of blogs are posted every day and more than 2 lac posts don’t get even a single view or comment. I hope the above discussed strategies will help you out to increase website traffic immensely.